- Written by Chris Paschen
If you think buying advertising is just a guessing game, hopefully we'll be able to shatter that myth and help you to start strategically planning how you spend your advertising budget.
Here's all it takes to caculate exactly how much you should be spending on your advertising.
Lifetime Value for New Customer/Client / (Client connection ratio * Times to connect with the potential client)
Of course there's quite a bit more to it than that, but it can be easily calculated with a small 9-line spreadsheet page.
How to get the spreadsheet
We're going to be hosting a free webinar that will help you learn how to use the spreadsheet (and give you access to download it) within the next few weeks.
Just sign-up as an advertiser (or publisher) on BandMusicRadio.com and we'll send you info as soon as we have it scheduled.